I would rather do anything else for my Family Law Marketing Other than Video:
You are not alone. Most lawyers are very resistant to using video. They are resisting to seeing their faces on video. Despite the fact that the best qualities of a successful lawyer include you getting out of your comfort zone, you too may be resistant to utilizing video. As you are reading this, you might be thinking, “yeah, but . . . I have a face for radio.” I get it. As a side note, The Urban Dictionary defines a “face for radio” as
- One with commendable broadcasting abilities, yet an appearance of far lesser appreciation; or
- A polite and indirect way of saying ugly.
A face for radio? Me too. I have developed a double chin over the last couple of years, and it completely grosses me out. I can’t stand looking at my face on video. Or maybe a double-chin is not your problem, but you want to wait until you have your tan on. Or maybe you never want to do video because, well, you have a face for radio. And, of course, you know already that becoming a successful attorney means that our egos (and vanity) should be left at the door.
For me, I have never liked to look at my face on video. This was even before my double chin. A mentor once said to me, what is more, important to you Val, being the most successful lawyer you can be, or your vanity? So, once that obvious fact was put right in front of my face, I sucked it up and got my face on video.
The cool thing is that videos I shot years ago continue to attract great clients to my law practice today. Becoming a successful lawyer has been much easier because of the fact that I used video in my family law advertising (by the way, when I say advertising, I do mean organic, free family law advertising, I don’t pay for ads anymore).